3G missed Unilever but its methods are spreading

Rejected suitor JORGE PAULO LEMANN(pictured), a Brazilian investor, is ill-accustomed to failure. On February 17th Kraft Heinz, backed by Mr Lemann's 3G Capital, said it had bid $143bn for Unilever, a maker of food and personal products. 3G has gobbled many a consumer firm, slashed costs, then bought an even bigger one. Even so, the Unilever bid was surprising in its audacity--the merger would have been the second-largest ever. As shocking, it collapsed two days later. Kraft Heinz had hoped to c...